I’ve worked in Graphic design about 15 years now, so it came pretty natural to develop a personal brand. I started with a color palette and typography, then moved into a logo, signature and monogram. For the logo, I wanted something that was a type logo, but not your basic font, so I hired a hand lettering artist to create a logo that was uniquely me. As a creative direction, we went for something elegant with a bit of edge….just like me haha.
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